In the Mix
Discover 5 of our favorite Instagram accounts from digital artists who merge the real and the imagined
Looking for a little creative inspiration? An opportunity to daydream even? Design Miami editors have gathered together a few of our favorite Instagram accounts of the moment. This time around, we spotlight five creative studios working at the intersection of interiors, architecture, and technology to create CGI dreamscapes that merge the real and the imagined. Who wouldn’t want to spend some time in these gorgeous fantasy worlds? Scroll on to enrich your life lived on social.
Rotterdam-based studio Visual Citizens was founded by Shali and Adam Kelly, partners in work and life who describe themselves as “a pair of former architects turned digital florists.” The duo’s dreamy images celebrate their love of nature within a digital context. As they explain, “We create digital images that aim to capture the beauty and awe of nature, often by creating impossible scenes we like to call ‘digital natures.’ We aim to bridge the gap between the natural and the artificial.”
Asked what they find most exciting about the digital art world at this moment, they tell us, “The digital and the real are becoming increasingly overlapped…We feel inspired by the possibility for the digital world to expand upon the finest elements of the physical; to give us a new perspective and understanding on our precious reality.”
Swiss-born, Montreal-based artist Stefano Giacomello—aka Studio Rotolo—studied interior and environmental design before going on to work in architecture and set design. “3D and rendering were always a part of my work, but from 2019 I began to create content specifically for Instagram as a way to really play with it and carve out a space of creative freedom for myself—and it just grew from there,” he tells us. Giacomello has quickly developed quite a following, thanks to his gorgeous images and a penchant for placing iconic vintage furniture classics—with a soft spot for ’60s and ’70s Italian and French icons like Afra and Tobia Scarpa, Olivier Mourgue, and others—within ethereal interiors and dramatic natural settings.
Asked what he hopes people take away from his work, he replies: “A chance for a bit of inspiration—and daydreaming too.”
Encounters with Hugo Fournier’s images often make you feel as though you’ve landed on another planet—a beautiful and surreal one, full of epic landscapes, unexpected architecture, and design objects presented with a twist. Shark fins swim dangerously close to iconic designs; Le Corbusier and Pierre Paulin classics find themselves in spaces at once familiar yet exceptional, cosmic structures host anonymous guests—and every image demands a closer look.
And we’re not the only ones who adore Fournier’s approach; the Paris-based 3D artist and art director counts Hermes, Michelin, LVMH, Lancôme, and Cartier among his clients.
“I would describe my work as surreal dreamscapes that defy the limitations of the physical world and unlock the imagination,” 3D artist and designer Alexis Christodoulou says. “I seek to create meditative spaces of beauty and serenity—a refuge from our busy lives.” Over the past ten years, working from multidisciplinary studios in Cape Town and Amsterdam, Christodoulou has created gorgeous visuals for both personal and commercial purposes, collaborating with clients like Nowness, Architectural Digest, Wallpaper, and Kenzo, along the way.
From luxe, velvety seating submerged in a rolling floral landscape (one of our favorite IG images of the past few years) to Rietveld Zig Zag Chairs in picturesque imaginings of the English countryside, Christodoulou's work consistently delights.
Last but not least, Argentinian designer Ezequiel Pini heads up lauded Barcelona 3D design studio Six N. Five. Their images offer windows into other worlds—from gorgeously saturated, surreal interiors to visions of a new space age and beyond. To hear Pini tell it, “My work plays with the line between reality and fiction, digital and physical, design and art, with the intention of sparking something in the spectator. We’re all so absorbed in our daily routines, consuming an enormous amount of visual information; if I can capture your attention and help you escape for a little while, to genuinely feel something, that’s enough.”
In addition to client-driven projects for the likes of Daniel Arsham, Apple, and Nike, Pini creates experimental work “with the main aim being to legitimize CGI as a new medium of artistic expression.” Pini tells us, “Digital artists and tools are, at long last, beginning to get the recognition and visibility they deserve. We live more than ever in a digital age, and the pandemic has pushed that revolution forward. Today we’re seeing a new generation of talented artists making great work, young collectors embracing digital art, and rapid adoption by galleries and museums. There’s still a long way to go, but this early stage is very exciting.”