Piet Zwart created this Vickers House advertisement in 1922. It clearly draws inspirations from El Lissitsky's Suprematisch Worden that was published by Van Doesburg in the same year. Like Lissitsky, Zwart makse use of visual puns.
During his prolific career, Zwart (1885-1972) worked in many spheres, including graphic design, architecture, architectural criticism, furniture design, industrial design, painting, writing, photography, and design education. His association with the advanced design movements in other parts of Europe and his acquaintance with artists like Schwitters, Berlage, Schuitema, Van Doesburg, Huszar, Rietveld, Wils, Kiljan, and Lissitsky all helped to crystallize his own convictions and aesthetic visions. Glimmers of the Bauhaus, De Stijl, Constructivism, Nieuwe Bouwen (New Construction), and Dada all surface in Zwart's oeuvre.