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Perrier-Jouët presents Embodied nature by mischer'traxler

An artistic experience to nurture sensibility to the living world

Maison Perrier-Jouët and the Austrian design studio mischer’traxler renewed a collaboration that first began in 2014 to continue their exploration of the relationship between mankind and nature, and in particular the influence of human activities on biodiversity. With their interactive installation Embodied nature, to be presented at Design Miami/ 2021, mischer’traxler invite us to regard all species, including mankind, as forming part of a whole, and to reflect on the importance of understanding this interconnectedness. More than 100 global species are represented, all on the same scale so as to emphasise the equality of their roles in the ecosystem. When a visitor approaches the work, they see themselves as if in a mirror – except that, instead of their reflection, what appears before them is an image of nature in all its diversity. Embodied nature is thus an individual experience with a collective reality.

For mischer’traxler, Embodied nature is first and foremost a creative work and an emotional experience. “This emotional dimension is essential in our view. It is what captures the attention of the viewer, making them more receptive to the educational and philosophical message of the work,” they explain. They add: “We are designers, not scientists. It is therefore important to remember that Embodied nature is an artwork, that is to say the result of a creative interpretation. That gives us for instance the freedom to represent species alongside one another which, in the real world, would never be part of the same ecosystem.”

Because art evokes an emotional response that can trigger deeper understanding and awareness, creative collaborations such as that with mischer’traxler allow Maison Perrier-Jouët to bring its message to a wider audience. The artistic vision of Mischer’traxler – the interactions between man and nature – is in line with the mission to breathe new life into Maison Perrier-Jouët. Driven by creative freedom and inspired by nature for over 200 years, the House cultivates a joyful, positive vision of the world that aspires to shape a better future for all.

About Maison Perrier-Jouët/

Maison Perrier-Jouët was founded in 1811 from a couple’s shared love of nature and passion for art. From the start, they chose the Chardonnay grape variety as the signature of the House, defining the intricate floral style which sets Perrier-Jouët champagnes apart. Today, art and nature remain an endless source of inspiration, guiding our every action and creation: the way we tend our vines, craft our wines, and share our vision of the world – a vision of a life more rich in meaning, driven not by the urge to own, but the desire to thrive; a life lived with joy and purpose, in symbiosis with nature. Maison Perrier-Jouët: Fill Your World with Wonder.

Since its 1902 collaboration with Art Nouveau pioneer Emile Gallé, creator of the anemone design for the vintage cuvées of the Perrier-Jouët Belle Epoque Collection, the House has commissioned work from established and emerging artists, including Daniel Arsham, Noé Duchaufour-Lawrance, Miguel Chevalier, Makoto Azuma, Tord Boontje, Studio Glithero and Simon Heijdens, and more recently Vik Muniz, mischer’traxler, Ritsue Mishima, Andrew Kudless, Luftwerk, Bethan Laura Wood and Andrea Mancuso of Analogia Project.

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