FENDI has commissioned the New York based artist Sarah Coleman to reinterpret the Miami Design District FENDI Boutique and create a series of one-of-a-kind design pieces, centered around Coleman’s design ethos of repurposing. The theme takes a literal approach at times, leveraging fabrics from FENDI’s handbags to reupholster furniture in bold mixed logo prints, or printing FENDI archival imagery onto vintage magazine paper to collage a chair. FENDI’s iconic FF and Pequin logos are reinterpreted by Sarah with a vertigo effect and appear on the façade of the FENDI boutique, as well as on a series of limited-edition Peekaboo handbags. Additional pieces include a vintage rattan peacock chair, refinished in yellow acrylic paint and plaster by the artist, and an acrylic zigzag chair, covered in collage of vintage books and magazines, printed with FENDI archival images, and mixed with warped prints designed by the artist. This piece features layers of repurposing, from the vintage paper materials used, images drawn from the brand’s archive, and the distortion of iconic FENDI prints.

In collaboration with the artist, a special limited edition of 3 styles of FENDI’s iconic Peekaboo ISeeU bags designed by Silvia Venturini Fendi will launch exclusively at the FENDI Miami Design District Boutique beginning late November 2020. In addition, Sarah has reinterpreted a one of a kind piece of the Designer’s Peekaboo bag in white canvas, transforming it into a multicolored style in plaster and acrylic paint, with FFs cut from suede, glazed with resin. The bold colors of the piece are inspired by the vibrant arts scene in Miami, as well as whimsical toys from the artist’s childhood.

The collection celebrates an unexpectedness in vision and use of materials, a fitting expression of the creativity and innovation of FENDI.


FENDI, a Design Miami/ partner for over ten years, joins with a Satellite Exhibition accessible at their Miami Design District boutique and a Design Talk that celebrates new directions in craft.

The house of FENDI was established by Adele and Edoardo Fendi in Rome in 1925 with the opening of the first FENDI boutique—a handbag shop and fur workshop soon followed. Quickly garnering international acclaim, FENDI emerged as a brand renowned for its elegance, craftsmanship, innovation, and style.

The collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years; in 1992, Silvia Venturini Fendi seconded him in the Artistic Direction. In 1994, she took on the direction of Leather Goods Accessories, and then the direction of the Menswear line. In 2000, the LVMH Group acquired FENDI and became its majority shareholder in 2001. In September 2020, Kim Jones was appointed Artistic Director of Haute Couture, Ready-to-Wear and Fur Collections for Women.

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