FENDI has commissioned the New York based artist Sarah Coleman to reinterpret the Miami Design District FENDI Boutique and create a series of one-of-a-kind design pieces, centered around Coleman’s design ethos of repurposing. The theme takes a literal approach at times, leveraging fabrics from FENDI’s handbags to reupholster furniture in bold mixed logo prints, or printing FENDI archival imagery onto vintage magazine paper to collage a chair. FENDI’s iconic FF and Pequin logos are reinterpreted by Sarah with a vertigo effect and appear on the façade of the FENDI boutique, as well as on a series of limited-edition Peekaboo handbags. Additional pieces include a vintage rattan peacock chair, refinished in yellow acrylic paint and plaster by the artist, and an acrylic zigzag chair, covered in collage of vintage books and magazines, printed with FENDI archival images, and mixed with warped prints designed by the artist. This piece features layers of repurposing, from the vintage paper materials used, images drawn from the brand’s archive, and the distortion of iconic FENDI prints.
In collaboration with the artist, a special limited edition of 3 styles of FENDI’s iconic Peekaboo ISeeU bags designed by Silvia Venturini Fendi will launch exclusively at the FENDI Miami Design District Boutique beginning late November 2020. In addition, Sarah has reinterpreted a one of a kind piece of the Designer’s Peekaboo bag in white canvas, transforming it into a multicolored style in plaster and acrylic paint, with FFs cut from suede, glazed with resin. The bold colors of the piece are inspired by the vibrant arts scene in Miami, as well as whimsical toys from the artist’s childhood.
The collection celebrates an unexpectedness in vision and use of materials, a fitting expression of the creativity and innovation of FENDI.