Panerai presents: La Merenda d’Oro

Celebrating the modern golden age of Italian history, Panerai takes you back to the 1970’s era of beautiful design, sensory culture, and community ideals which set the foundation for iconic Italian identity the world still envisions today. Represented in a simple but elegant cup of coffee and contextualized by a contemporary interpretation of one of the most notable and recognizable bars in cosmopolitan period Milan – the espresso bar. The installation in the Panerai booth hopes to bring people together for a “Golden Break” of laughter, shared ideas, and collective inspiration. The artistic moment reflects the same community focus at the heart of Panerai - the original, and only luxury Italian watch brand, since it began in 1860; and demonstrates once in for all that bringing people together is still the most important thing.

About Panerai/

Founded in Florence in 1860 as a workshop, shop, and school of watch-making, for many decades Panerai supplied the Italian Navy in general, and its specialist diving corps in particular, with precision instruments. The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold around the world through an exclusive network of distributors and Panerai boutiques.