Panerai presents Dive into Sustainability/

Panerai is pleased to present Dive into Sustainability: Be Part of the Solution with their new 2021 Design Miami/ booth. Utilizing responsibly sourced and recycled materials for various elements of the booth including the custom made furniture, Panerai’s presentation hopes to address how a human-lead initiative can make a meaningful impact on the future of the world ocean. On display will be Panerai’s latest collection of eco-friendly timepieces, including the Submersible E-Lab ID: the World’s Most Recycled Watch which was presented as the first open source project in the luxury watch industry, a commitment of the brand to help bring the world to a more sustainable future. This booth celebrates Panerai’s recent partnership with UNESCO for the Decades project and brings awareness to the Seven Principles of Ocean Literary. We are Generation Ocean.

About Panerai/

Founded in Florence in 1860 as a workshop, shop, and school of watch-making, for many decades Panerai supplied the Italian Navy in general, and its specialist diving corps in particular, with precision instruments. The designs developed by Panerai in that time, including the Luminor and Radiomir, were covered by the Military Secrets Act for many years and were launched on the international market only after the brand was acquired by the Richemont Group in 1997. Today Panerai develops and crafts its movements and watches at its Neuchâtel manufacture. The latter are a seamless melding of Italian design flair and history with Swiss horological expertise. Panerai watches are sold around the world through an exclusive network of distributors and Panerai boutiques.