FRONT presents Design by Nature in collaboration with Moroso/More-So

A new furniture collection where Front and Moroso invite the wilderness in. 

The Nature Furniture collection is the first result of a research project by Swedish designers Front, made in collaboration with Italian furniture brand Moroso / More-So. The project is called Design by Nature. 

The new pieces of furniture are recreations of fragments of wilderness, using 3D-scanning, milling and weaving. The pieces appear like moss-covered rocks and mounds, three-dimensional forms found in nature that suggest places for the human body to occupy. 

Sofia Lagerkvist, co-founder and partner of Front, says: “We wanted the pieces to create the feeling that someone had lifted a whole glade from a forest with a gigantic shovel and moved it to a home.” Anna Lindgren, co-founder and partner of Front, adds: “We documented these places using different techniques, both high tech and traditional. We wanted to collect both the dimensions and physical properties, but also the experience and atmosphere of nature. There were lots of paintings and drawings, and we 3D-scanned entire areas in different natural settings and used those forms to create the pieces of furniture.” 

The textiles that cover these complex forms are an integral part of the works. Images from Front’s scanning process were digitally rebuilt and woven in tapestries customised to fit the three-dimensional furniture pieces. 

The Design by Nature project has taken years of development by Front, in collaboration with experts and researchers in many fields. The design approach behind the works pays close attention to nature, and the works build on research about the physical and mental health effects, as well as the cultural and psychological significance, of natural settings, especially in Front’s native Sweden. “Many studies have proven that being close to nature has many therapeutic qualities and is good for personal and public health. The fundamental part of humans’ relations to their environment that we are interested in experimenting with.”  

Another part of Design by Nature has been a study of structures built by animals, from single-cell organisms making structures smaller than 0,05 mm across, to bear’s den used for their winter herbination. Anna says: “Our interest has been to look at how those structures work and how they relate to their surroundings. What materials do animals use, how do they choose a site, the imprint they make in their environment”  

Sofia Lagerkvist says: “We have collaborated with Moroso for many years and it has grown into a great friendship as well. It is very rare and inspiring process to work with Patrizia Moroso. She is very involved as a creative force and her curiosity to try new techniques and material gives us, asdesigners, the possibility to push the project even further and beyond the point that any other company would dare to do.” 

About Front/

Sofia Lagerkvist and Anna Lindgren are the members of the Swedish design studio Front. Their works are based on common discussions, explorations and experiments and they collaborate in all projects from initial ideas to the final product. Front’s design objects often communicate a story to the observer about the design process, about the material it is made of or about conventions within the design field. In their work they have assigned part of the making of design to animals, computers or machines. They have made a constantly changing interior, created objects with explosions, robotic furniture and a range of furniture inspired by their fascination with magic. 

Front’s work is represented at MoMA, Victoria & Albert Museum, M+, Nationalmuseum, Vitra Design Museum and Centre Pompidou 

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